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How You Can Use Video Marketing to Increase Sales

In today's digital world, video marketing is the single-handed best way to gain brand recognition. If you are confident in what your business is offering, but unsure how to get more traction and leads, this blog post is for you. A majority of sales strategy can be simplified to a numbers game. The more people that can see and understand your business, the more people that will want to pay you for what you're offering. In this blog post, we will go over some ways to use videos in your marketing strategy and how doing so will increase your sales.

Getting Started With Video Marketing

It's important to have a solid base before diving into everything. If you don't already have one, you should create an Instagram, Facebook, and TikTok account. Between Facebook, Instagram, and TikTok, there are roughly 7.08 billion active users per month (ExplodingTopics, 2024). When using these social media platforms, you can take advantage of DIY video marketing strategies to get started. Your videos should almost all include a call-to-action. For most, this call-to-action is to visit your website.

Video Marketing Through Social Media to Increase Revenue

Optimize Your Website With Video Marketing

Assuming you already have a website setup, implementing a quality video into the home page can increase sales dramatically. Having videos to represent your brand, message, image, etc. on your website has been proven to increase your conversion rate. The average lead to sale conversion rate from landing page videos alone is 9.7% (Klientboost, 2023). Merge an impactful landing page video with targeted social media video marketing, aimed at driving traffic to your website, and your sales will undoubtably grow.

To learn more about the intricacies of landing page videos, check out our blog post here: How a Landing Page Video Can Benefit Your Business

Effective Video Marketing Increases Sales

Boosting Sales With Video Marketing

Buyers love seeing videos to better understand what they're shopping for. 87% of customers say that video helped them make a buying decision (HourOne, 2024). If you have leads that are on the fence or still shopping around, effective video marketing will give them the nudge they need to make a decision.

Video Marketing's Impact On The Sales Process

  • 87% of marketers see a direct, positive impact of video on sales.

  • 94% of sales professionals say video aids in building confidence in the potential buyer. 

  • 91% feel sales videos can help overcome objections during the sales process.

Source: (HourOne, 2024)

Video Marketing works. Whether you decide to start with your own DIY content, or you decide to hire professionals to produce content for you, your business will not reach it's full potential without it.

To get started with your own DIY video marketing, check out our blog curated to help you in that process:


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