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5 Essential Tips for DIY Video Marketing Success

We all know that video marketing is one of the best ways to enhance your brand’s image, outreach, sales, etc. While professional video production certainly has its merits, the rise of do-it-yourself (DIY) video marketing has opened up new opportunities for you to take control of your brand's narrative and reach.

As a video production company, we understand the importance of having quality video content to capture your audience's attention and convey a compelling message. However, we also recognize that not every business has the resources to invest in professional video production. That's where DIY video marketing comes in.

With just a smartphone and a few simple tips, anyone can create engaging video content to promote their brand and connect with their audience. Here are some tips to help you get started on your DIY video marketing journey:


Find Your Space:

When shooting your video, pay attention to your surroundings. Choose a location with good lighting and minimal background distractions. Keep space between yourself and the background to create depth in your image, adding visual interest that draws viewers in. Remember, the goal is to keep the focus on you and your message. If possible, place something that distinguishes your background as being a part of your brand. For example, in some of our Instagram posts, we included a sign with our company name in the background as well as our company colors.

Woman sitting in an interview setup with lights and a camera on a tripod

Plan Your Content:

Before hitting record, take some time to plan out what you want to say. Write a script or outline to help you stay on track and deliver your message effectively. Consider what you want your audience to take away from the video and tailor your content accordingly. Authenticity is key, so don't be afraid to let your personality shine through. People often react better to videos in which they can tell the person is being themselves, rather than putting on a facade to impress the viewers.

Person writing a script for their DIY video marketing

Capture Attention Quickly:

In today's fast-paced world, capturing the viewer's attention is crucial. Start your video with a hook that grabs their interest right away. Whether it's a compelling question, an intriguing statistic, or a bold statement, make sure to reel them in from the start. This tip is especially important when posting on Instagram reels, TikTok, or any other fast paced social media platform. With those, you really only have a couple seconds to capture the attention of the viewer before they scroll to the next video. This is why having a beautiful looking image accompanied by the strong hook is so crucial.


Keep it Short and Sweet:

Attention spans are short, so keep your videos concise and to the point. Aim for a length of around 30 seconds to a minute to ensure maximum engagement. If you have a lot of information to convey, consider breaking it up into a series of shorter videos to keep viewers coming back for more. This will further improve your brand as the algorithm will detect that people visit your page after watching your videos, and consequently, show more people your videos.


Focus on Quality:

While DIY video marketing may not have the same production value as professional videos, that doesn't mean you should sacrifice quality. Pay attention to factors like lighting, sound, and framing to ensure your videos look and sound professional. Invest in a tripod or stabilizer to keep your shots steady, and use external microphones for better audio quality.

Woman using her DIY video marketing setup to film content

By embracing the DIY approach to video marketing, you can take control of your brand's narrative and connect with your audience in meaningful ways. When you find yourself ready to invest in professionals to take on this aspect of your company’s operations, having a base of content will be useful to you and to the company you hire to understand the message and branding that you wish to convey. With a smartphone and a little creativity, the possibilities are endless. So why wait? Start creating compelling video content today and watch your brand soar to new heights.

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